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It’s about innovation: we’re not resting on our laurels – we’re always reaching to bring new value to our life science customers.
#Howm uch i esko studio software
Our design software and collaborative label and content management systems make this process much easier.įor Esko, it’s also about creating tools to automate standardized tasks. Packaging goes beyond a simple protective objective for its transportation - it requires careful attention to maintaining the intended structure and design, from concept to the consumer. SK: Esko strives to bring excellence to our customers in the area of packaging.įor life science companies, this means providing a tool for data accuracy, process efficiency, audit capability, where-used reports, and on-time delivery of packaging. How does Esko help solve the complexities in packaging for life sciences? Labelling teams in life sciences companies need ways of working effectively across different geographies and time zones. Labelling content professionals are contributing information from around the globe, but the requirement for accuracy remains. Then there’s the regulatory environment, which is becoming more and more complex, with more countries devising their own rules and regulations. A higher recycled content changes the way the inks look, so you have to change the way you manage color and measure color quality. Many of our customers want to see high percentages of materials being recycled.
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It’s not just about paper or plastic, but even recycled content. This is why digital visualization tools are so important in labelling software. Understanding how labelling will look on these substrates in the design phase is a challenge, especially if a company discovers it needs to change after the physical production. You might think of a pill bottle or an inhaler. SK: When we talk about a printed package, people often think of ink on paper – but in packaging, there are many different kinds of materials. What are some of the unique complexities that come with packaging? Our customers look to us as a leader in this field. The product content and packaging space has some unique characteristics and complexities that the Esko software suite can solve. In the late 90s, Esko shifted focus to include more of the packaging value chain, including both suppliers and brands. SK: Esko has a long history of supporting the printing industry, which started in commercial printing in 1941.
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These are extremely costly to a company, both financially and in terms of brand tarnish, which can take even more time and money to repair. Life sciences companies also need to consider how they can minimize recalls and repackaging caused by errors. This adds to the complexity of getting a single product to market, as different versions of the packaging are introduced – which is why an efficient labelling solution is so important. One typo in a warning statement or instructions for use (IFU) can cause serious harm for a consumer who depends on the information to instruct them on how the product should or should not be used.Ĭompanies need to comply with regulations in multiple geographies, even when regulations vary. SK: In life sciences, the regulatory compliance and accuracy of the product package can literally be a life and death issue.
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Why is artwork and label management so essential in life sciences? Stephen Kaufman, vice president of business development and strategy at Esko, introduces the company’s suite of solutions and explains why what’s on the label matters so much. The right software is therefore fundamental to producing error-free packaging and labelling. Without control and visibility of the label design process, life sciences companies expose themselves to the risk of costly errors and recalls. From informational content like warnings to font size, label and artwork teams must have total control of what is on a product package before it goes to print. The life sciences market is one of the most regulated environments for packaging. As such, packaging software solutions must be flexible enough to keep up with these demands. Consumers expect timely, personalised experiences from brands before they buy their products. This requires mastery over the product content process. In the world of packaging, creativity and accuracy are essential for a successful product launch.